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"Bruce survives and thrives as a Certified Residential Appraiser through all the dramatic twists and turns the industry has taken these past 22 years.   That speaks volumes about his expertise, reputation and tenacity.

He's been a boots-on-the-ground fee appraiser as well as part of a management team of a large bank and a start-up AMC.    In Northern California, where Bruce lives and practices, he is a well-respected appraiser and educator.   Bruce cares deeply for the profession and for his fellow-appraisers. "

David Brauner
Publisher: Working RE Magazine
Serving real estate professionals


“Bruce spoke to our office and gave a first rate presentation on the Appraisal world… He was great—giving us an idea of the new regulations… Most importantly, he came up with solutions to help our agents. I recommend him. He is very informative.

Dennis Park - Broker and Co-owner
Alain Pinel Realtors
Santa Rosa, Ca

Bruce J. Ford
NorCal Quality Appraisals

707.732.6403 CELL
bruceford79@gmail.com EMAIL

Bruce Ford brings over 22 years of experience as a major bank Staff Appraiser, AMC Senior Review Appraiser and as an independent Fee Appraiser.

Bruce is a CA and NV State Certified Residential Appraiser, with experience in all the northern SF Bay Area counties, in addition to approved FHA appraiser status. 

He provides a highly skilled level of valuations and consulting, in all types of residential real estate assignments for many different uses, including divorce, trusts, bankruptcy, corporate relocation, property tax appeals and mortgage loans.


CA. License #AR 003030 (Certified Residential Appraiser)
NV. License #A.0206078-CR (Certified Residential Appraiser)
FHA approved Appraiser
Approved Instructor / CA. Bureau of RE Appraisers / No. 1210020001
"Residential UAD Review: The Right Way"


NorCal Quality Appraisals Present
Serving Sonoma, Marin and Napa, with quality residential valuations.

Senior Review Appraiser2009 – 2013
AXIS Appraisal Management Solutions Inc. San Rafael, CA.

Staff Residential Appraiser 2002 - 2008
World Savings / Wachovia Bank
Sonoma, Marin, Napa and Solano
Consistently rated Level 4 (Very Good) and above, in performance reviews
Earned two Golden Awards for Excellence in Customer Service – 2006 & 2007

Sam Ward Appraisals Inc. Staff Appraiser 2002
Reno / Carson City, Nevada

Contract Residential Appraiser2001 – 2002
David Kirchhoff & Associates Tiburon, CA

Internet Director and Senior Producer 1998- 2000
Technology (Web) companies

Software and Web Producer 1997- 1998
Emerging Technology (Web) companies

Real Estate Appraiser – Principal 1992-1996
Quality Appraisal Services Van Nuys and Petaluma, CA

Real Estate Appraiser 1988-1991
Bose, Finn and Young & Associates Calabasas, CA.

B.S. Telecommunications - San Diego State University

Bureau of Real Estate Appraisers (BREA) - CA. Certified Real Estate Appraiser #AR003030
Nevada Real Estate Division - NV. Certified Residential Appraiser License #A.0206078-CR
American Society of Appraisers (www.appraisers.org)
Real Estate Appraisers Association. (www.reaaca.org)
Federal Housing Administration (FHA) - Panel Appraiser
CA. Bureau of RE Appraisers / Approved Instructor #CP10020